Morning Star Branding
Woodbridge Naz, a Church in Woodbridge Virginia, was interested in rebranding their child development center. I worked as their branding strategist and created a logo, illustrations, and a business suite for their school.
Deliverable's included a logo, a business card, a letterhead design and T-Shirt graphics.
SKETCHES & PROCESS
Woodbridge Naz wanted to include a star and compass in their logo, so I explored ideas that depicted a star and compass as one. I was inspired by one sketch in the lower left column and decided to focus on that. The compass and star were placed on the right of the logo, but eventually it found its way to the left, were it created a better balance with the type.
I decided to use three colors for the logo to help the school appear more vibrant, colorful and kid-friendly. Woodbridge Naz was happy with the logo and rebrand for the Morning Star Development Center. They’ve gained more students and have printed shirts for the staff and kids.