Promotional Material for M4C
Marketing for Change was in need of new promotional material that expressed their brand and could be used at recruiting events. I was tasked with researching, designing and ordering the promotional material for M4C.
Deliverable's include a large retractable banner, a small tabletop banner, stickers, and a tablecloth.
SKETCHES & IDEAS
I researched promotional material and decided to create stickers, banners and a tablecloth. These items would help attract individuals at recruiting events. I sketched different layouts for the banners with different copy writing and different approaches. It was important to create something that was easy to read and quick to engage with.
I decided to stick with a simple design that would be easy to spot. Having attended career fairs myself, I knew that big, bold and clean banners would attract future interns and employees best. In this situation less is more. The banners, stickers and tablecloth are now used at M4C events.